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Paytm Payments — Motion Identity System
Motion & Animation Client: Paytm 22 Mar 2026
About this project
Designed a comprehensive motion identity system for Paytm's payment success/failure states. 24 unique micro-animations covering every transaction scenario. The system reduced user anxiety during failed transactions by 34% in A/B testing and increased retry rates significantly.
Motion Design
Animation
Fintech
Micro-interactions
Tools used
After Effects
Lottie
Figma
3.9K views · 98 saves
Rahul Mehta ✓
Motion Designer & Visual Artist · Delhi
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