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CRED — Onboarding That Converts
UX / Product Client: CRED 22 Mar 2026
About this project
Deep dive into redesigning CRED's onboarding experience. Through 40+ user interviews and 3 rounds of usability testing, we identified that 62% of users dropped off at the credit score reveal. This redesign focuses on building trust before asking for commitment, using progressive disclosure and celebrating every milestone.
UX Research
Onboarding
Fintech
Mobile
Tools used
Figma
Maze
Dovetail
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