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Chai Point — Brand Refresh
Brand Identity Client: Chai Point 22 Mar 2026
About this project
Complete brand identity refresh for India's largest chai chain. The new identity celebrates the warmth and community of Indian chai culture while positioning the brand for modern, urban consumers. Includes logo system, colour palette inspired by chai hues, custom typography, and packaging.
Brand Identity
Logo Design
Packaging
Typography
Tools used
Illustrator
Photoshop
InDesign
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